Are you struggling with innovation and in the process, making your business too complex? A recent article I came across looked into this problem.

Many businesses find it difficult to walk the tight line between being innovative and listening to their customers over keeping the business focused. This is why it is important for a business to have a vision of what it will achieve and develop processes to ensure it is listening to its customers or prospects regarding what is needed and being able to deliver products/services to those entities.

When a business grows too complex it can be difficult and costly to maintain the different products/services that the company offers, in many cases leading to businesses failure. What can you do to prevent your business from falling into this trap?

You must not change your product based on empirical  evidence that customers or prospects want a feature, you need to be sure that it is a feature that will be in demand before you spend resources putting it in place. If this is not done then the feature may not be implemented fully along all you service paths leading to suboptimal experience for your customers. This can lead to products with many shallow features which don’t meet customer needs.

There should be a process that will help you balance product variety and integration. If you do not have one you need to consider putting one in place, get in touch with us to find out how by emailing This email address is being protected from spambots. You need JavaScript enabled to view it..

The article can be found here.