Welcome to Double Alpha Consulting, where we help you know your market.

DA Consulting assists enterprises in developing and maintaining a market sensing strategy. Enterprises find it challenging to keep track of changes in their environment that can impact them. We assist enterprises sense those changes and develop a suitable strategy to exploit or mitigate the impacts of those changes.

Have you considered the following questions?:

  • Do you have an understanding of you organisational capabilities and the threats or opportunities in your business environment?
  • Are you aware of the factors which affect the profitability of your industries and how to respond to them?
  • At which point in the value chain does your organisation add value and where do your future areas of improvement lie?

In market research we will achieve the following:

  • Gain a deeper understanding of your product/service and what the value points are to the customer.
  • Gain a deeper understanding of the industries that you are targeting and align your offering with their needs.
  • Continuous monitoring of the industry environment to ensure that you are kept abreast of the changing trends.

We provide you with concise feedback so you do not need to read through 100 page reports to get the knowledge you need to improve your business.

To learn more please email This email address is being protected from spambots. You need JavaScript enabled to view it. and read our articles on Business.